[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gerards.cz\/ceho-se-tyka-spolecenska-odpovednost-firem\/#Article","mainEntityOfPage":"https:\/\/www.gerards.cz\/ceho-se-tyka-spolecenska-odpovednost-firem\/","headline":"\u010ceho se t\u00fdk\u00e1 spole\u010densk\u00e1 odpov\u011bdnost firem","name":"\u010ceho se t\u00fdk\u00e1 spole\u010densk\u00e1 odpov\u011bdnost firem","description":"Ka\u017ed\u00e1 firma m\u00e1 krom\u011b pr\u00e1v tak\u00e9 ur\u010dit\u00e9 povinnosti. Ty jsou obvykle dan\u00e9 z\u00e1konem, a pokud je nedodr\u017e\u00ed, p\u0159ijde postih, obvykle … ","datePublished":"2022-11-16","dateModified":"2022-11-16","author":{"@type":"Person","@id":"https:\/\/www.gerards.cz\/author\/#Person","name":"","url":"https:\/\/www.gerards.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/70bfba35016f640cc40a20bdb6eeeb519f15df7de2446955eee0a1f10ed86e77?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/70bfba35016f640cc40a20bdb6eeeb519f15df7de2446955eee0a1f10ed86e77?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gerards.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gerards.cz\/wp-content\/uploads\/pojisteni1_1.jpg","url":"https:\/\/www.gerards.cz\/wp-content\/uploads\/pojisteni1_1.jpg","height":0,"width":0},"url":"https:\/\/www.gerards.cz\/ceho-se-tyka-spolecenska-odpovednost-firem\/","about":["Byznys"],"wordCount":428,"articleBody":"        Ka\u017ed\u00e1 firma m\u00e1 krom\u011b pr\u00e1v tak\u00e9 ur\u010dit\u00e9 povinnosti. Ty jsou obvykle dan\u00e9 z\u00e1konem, a pokud je nedodr\u017e\u00ed, p\u0159ijde postih, obvykle ve form\u011b pokuty. O mnoha z nich ve\u0159ejnost dob\u0159e v\u00ed, jin\u00e9 jsou m\u00e9n\u011b zn\u00e1m\u00e9, av\u0161ak stejn\u011b d\u016fle\u017eit\u00e9. Sem pat\u0159\u00ed i spole\u010densk\u00e1 odpov\u011bdnost firem. Jednodu\u0161e \u0159e\u010deno jde o to, \u017ee podniky, a\u0165 u\u017e se n\u00e1m to l\u00edb\u00ed nebo ne, maj\u00ed velk\u00fd vliv na sv\u00e9 z\u00e1kazn\u00edky. To je koneckonc\u016f tak\u00e9 jedn\u00edm ze z\u00e1klad\u016f marketingu. P\u0159esv\u011bd\u010duj\u00ed je o tom, co je pro n\u011b dobr\u00e9 a co by si m\u011bli koupit.To v\u0161ak tak\u00e9 znamen\u00e1 alespo\u0148 \u010d\u00e1ste\u010dnou odpov\u011bdnost za n\u00e1sledky sv\u00e9ho chov\u00e1n\u00ed. Lid\u00e9 jsou toti\u017e pom\u011brn\u011b snadno ovlivniteln\u00ed, a i kdy\u017e by se cht\u011blo \u0159\u00edci, \u017ee m\u00e1me sv\u016fj rozum a dok\u00e1\u017eeme rozeznat to, co je nebezpe\u010dn\u00e9, kdy\u017e to vid\u00edme, nen\u00ed tomu tak. Ve skute\u010dnosti jsme v\u0161ichni velmi n\u00e1chyln\u00ed k r\u016fzn\u00fdm p\u0159esv\u011bd\u010dovac\u00edm technik\u00e1m, vyu\u017e\u00edvan\u00fdch v marketingu.Je pak jasn\u00e9, \u017ee v n\u011bkter\u00fdch p\u0159\u00edpadech nemus\u00ed b\u00fdt n\u00e1sledky zrovna dobr\u00e9. A zde pr\u00e1v\u011b p\u0159ich\u00e1z\u00ed ke slovu spole\u010densk\u00e1 odpov\u011bdnost. Firmy maj\u00ed povinnost ukazovat ve sv\u00fdch marketingov\u00fdch kampan\u00edch pouze takov\u00e9 v\u011bci, kter\u00e9 nijak nemohou \u0161kodit. V p\u0159\u00edpad\u011b, \u017ee by tomu tak nebylo, vystavuj\u00ed se riziku velmi tu\u010dn\u00e9 pokuty.Proto nap\u0159\u00edklad v reklam\u011b neuvid\u00edte d\u00edt\u011b nebo teenagera s cigaretou. U n\u00e1s je kou\u0159en\u00ed d\u011bt\u00ed a mladistv\u00fdch zak\u00e1z\u00e1no, stejn\u011b jako jeho propagace. Pokud by toti\u017e takovou reklamu vid\u011bly d\u011bti, mohly by ji cht\u00edt napodobit, a to i v p\u0159\u00edpad\u011b, \u017ee by se jednalo nap\u0159\u00edklad o reklamu na prac\u00ed prost\u0159edek.Stejn\u011b tak by tomu bylo i v p\u0159\u00edpad\u011b, \u017ee by bylo v propaga\u010dn\u00edch materi\u00e1lech podporov\u00e1no odhazov\u00e1n\u00ed odpadk\u016f na ulici. Tak\u00e9 proto dnes v\u011bt\u0161ina firem propaguje t\u0159\u00edd\u011bn\u00ed odpadu \u2013 v\u00fdchova ob\u010dan\u016f je sou\u010d\u00e1st\u00ed jejich spole\u010densk\u00e9 odpov\u011bdnosti. Bohu\u017eel, pr\u00e1v\u011b toto pravidlo nen\u00ed ve skute\u010dnosti p\u0159\u00edli\u0161 dodr\u017eov\u00e1no. Je to p\u0159edev\u0161\u00edm proto, \u017ee m\u016f\u017ee b\u00fdt v n\u011bkter\u00fdch p\u0159\u00edpadech pom\u011brn\u011b subjektivn\u00ed. Na\u0161t\u011bst\u00ed se jej v\u011bt\u0161ina podnik\u016f alespo\u0148 v t\u011bch nejd\u016fle\u017eit\u011bj\u0161\u00edch, nesporn\u00fdch bodech dr\u017e\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.9\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u010ceho se t\u00fdk\u00e1 spole\u010densk\u00e1 odpov\u011bdnost firem","item":"https:\/\/www.gerards.cz\/ceho-se-tyka-spolecenska-odpovednost-firem\/#breadcrumbitem"}]}]