[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gerards.cz\/proc-je-vysoka-navstevnost-webove-stranky-pro-jejiho-majtele-dulezita\/#Article","mainEntityOfPage":"https:\/\/www.gerards.cz\/proc-je-vysoka-navstevnost-webove-stranky-pro-jejiho-majtele-dulezita\/","headline":"Pro\u010d je vysok\u00e1 n\u00e1v\u0161t\u011bvnost webov\u00e9 str\u00e1nky pro jej\u00edho majtele d\u016fle\u017eit\u00e1","name":"Pro\u010d je vysok\u00e1 n\u00e1v\u0161t\u011bvnost webov\u00e9 str\u00e1nky pro jej\u00edho majtele d\u016fle\u017eit\u00e1","description":"Mnoho lid\u00ed m\u00e1 i dnes vlastn\u00ed webov\u00e9 str\u00e1nky. Jist\u011b, plat\u00ed to p\u0159edev\u0161\u00edm o firm\u00e1ch, av\u0161ak leckdy je maj\u00ed i soukrom\u00e9 … ","datePublished":"2024-08-30","dateModified":"2024-08-30","author":{"@type":"Person","@id":"https:\/\/www.gerards.cz\/author\/#Person","name":"","url":"https:\/\/www.gerards.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/70bfba35016f640cc40a20bdb6eeeb519f15df7de2446955eee0a1f10ed86e77?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/70bfba35016f640cc40a20bdb6eeeb519f15df7de2446955eee0a1f10ed86e77?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gerards.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gerards.cz\/wp-content\/uploads\/investice2_10_2.png","url":"https:\/\/www.gerards.cz\/wp-content\/uploads\/investice2_10_2.png","height":0,"width":0},"url":"https:\/\/www.gerards.cz\/proc-je-vysoka-navstevnost-webove-stranky-pro-jejiho-majtele-dulezita\/","about":["Web"],"wordCount":422,"articleBody":"Mnoho lid\u00ed m\u00e1 i dnes vlastn\u00ed webov\u00e9 str\u00e1nky. Jist\u011b, plat\u00ed to p\u0159edev\u0161\u00edm o firm\u00e1ch, av\u0161ak leckdy je maj\u00ed i soukrom\u00e9 osoby. Jejich po\u010det samoz\u0159ejm\u011b nen\u00ed ani zdaleka tak vysok\u00fd, jako tomu bylo v\u00a0dob\u011b nejv\u011bt\u0161\u00edho rozmachu nejr\u016fzn\u011bj\u0161\u00edch blog\u016f, av\u0161ak rozhodn\u011b jich nen\u00ed jen p\u00e1r. A v\u0161ichni do jednoho, a\u0165 u\u017e soukrom\u00e9 osoby \u010di firmy, cht\u011bj\u00ed, aby jejich web m\u011bl co nejvy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost. Ale pro\u010d?\u00a0Na prvn\u00ed pohled se to m\u016f\u017ee zd\u00e1t divn\u00e9 \u2013 koneckonc\u016f n\u00e1m to nic ned\u00e1v\u00e1. Jist\u011b, u firem m\u016f\u017eeme argumentovat t\u00edm, \u017ee \u010d\u00edm v\u00edce lid\u00ed dan\u00fd web nav\u0161t\u00edv\u00ed, t\u00edm v\u011bt\u0161\u00ed je \u0161ance, \u017ee si zde n\u011bco koup\u00ed. Ale co soukrom\u00e9 weby, kde autor nap\u0159\u00edklad uve\u0159ej\u0148uje post\u0159ehy ze sv\u00fdch cest po sv\u011bt\u011b, nebo ukazuje svou tvorbu? Jak n\u00e1v\u0161t\u011bvnost benefituje jim?\u00a0\u00a0V\u00a0prvn\u00ed \u0159ad\u011b jsou zde pen\u00edze, i kdy\u017e si to p\u0159\u00edli\u0161 neuv\u011bdomujeme. Pokud maj\u00ed na sv\u00e9m webu um\u00edst\u011bnou reklamu, co\u017e v\u00a0naprost\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f maj\u00ed, pak s\u00a0nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed dost\u00e1vaj\u00ed pen\u00edze jak za ka\u017ed\u00e9 jej\u00ed zobrazen\u00ed, tak i kliknut\u00ed. A \u010d\u00edm v\u00edce lid\u00ed jejich web nav\u0161t\u00edv\u00ed, t\u00edm v\u00edce zobrazen\u00ed a s\u00a0nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed i kliknut\u00ed budou m\u00edt.\u00a0Ov\u0161em co v\u00a0p\u0159\u00edpad\u011b, kdy maj\u00ed hosting zadarmo s\u00a0t\u00edm, \u017ee ve\u0161ker\u00e9 pen\u00edze za reklamu si bere poskytovatel (co\u017e byl p\u0159\u00edpad valn\u00e9 v\u011bt\u0161iny blog\u016f)? Zde nen\u00ed \u017e\u00e1dn\u00fd viditeln\u00fd prosp\u011bch, kter\u00fd by majitel webu m\u011bl. Ov\u0161em prosp\u011bch m\u016f\u017ee b\u00fdt i nep\u0159\u00edm\u00fd, a \u010dasto n\u00e1m d\u00e1v\u00e1 i mnohem v\u011bt\u0161\u00ed radost.\u00a0\u00a0Jednodu\u0161e \u0159e\u010deno, popularita na\u0161eho webu n\u00e1m p\u0159in\u00e1\u0161\u00ed pot\u011b\u0161en\u00ed a motivuje n\u00e1s k\u00a0dal\u0161\u00ed pr\u00e1ci. Nehled\u011b na fakt, \u017ee zvy\u0161uj\u00edc\u00ed se statistiky v\u00a0n\u00e1s vyvol\u00e1vaj\u00ed p\u0159\u00edliv dopaminu, hormonu \u0161t\u011bst\u00ed. A to je mnohem siln\u011bj\u0161\u00edm motiv\u00e1torem, ne\u017e by se mohlo zd\u00e1t.\u00a0Rozhodn\u011b tedy jsou zde d\u016fvody, pro\u010d chceme, aby byl n\u00e1\u0161 web co nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed. Mimo jin\u00e9 je pak tak\u00e9 mnohem pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee si jej v\u0161imne n\u011bkdo d\u016fle\u017eit\u011bj\u0161\u00ed, a otev\u0159e n\u00e1m dve\u0159e k\u00a0dal\u0161\u00edm p\u0159\u00edle\u017eitostem. A to rozhodn\u011b nen\u00ed k\u00a0zahozen\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d je vysok\u00e1 n\u00e1v\u0161t\u011bvnost webov\u00e9 str\u00e1nky pro jej\u00edho majtele d\u016fle\u017eit\u00e1","item":"https:\/\/www.gerards.cz\/proc-je-vysoka-navstevnost-webove-stranky-pro-jejiho-majtele-dulezita\/#breadcrumbitem"}]}]